Construxi spends time with our clients discussing the science of search engine optimization and placement as part of business' online marketing efforts. Imagine that you opened a new store in your community. You spent a great deal of money on a good phone system and a fasionable decor, and you hired the best personnel available. You were certain that people would find you, so you put no sign on the face of the building or at the curb. You didn't list yourself in the phone book. You believed you had a good customer base, and you were content to sit and wait until they found you.

Sound ludicrous?

Many businesses assume that once a web site is created, the customer will know how to find them. The simple truth is that customers cannot automatically find your practice in Greensboro, your business in search engines once your web page is active. The process of search engine placement is a science as each search engine has its own particular requirements for submission. This process is also an important component of effective marketing since a 1999 Georgia Tech survey found that 87% of customers find sites via search engines.

Search engine listing

When Construxi builds your site, we will spend time learning about your business. This means that we will learn what keywords you feel identify your niche in the online market. These keywords must be inserted into the code of the page as the first step of the search engine listing process. Additionally, Construxi can offer writing and editing services to assure that early paragraphs often searched by engines contain critical components accurately describing your business.

Construxi offers listing on major search engines such as: Yahoo!, Alta Vista, Excite, NBCi, Magellan, Hot Bot, Lycos, Infoseek, Web Crawler, and more. We also review pay-for-listing opportunities, directory listings, and affiliate programs. We can generate detailed reports showing where your competition ranks and help you get there.

Periodic review of search engine listing

In addition to the one-time listing on major engines offered by Construxi, we contract with our client sites for periodic reevaluation of their web presence. This can include monthly, bi-monthly, or quarterly reporting showing where your site is ranking in search engines and directories and where your traffic comes from, including data on which search engines refer your visitors. If your site is not remaining in the top 20, chances are it may not be seen at all. Internet users are notorious for their impatience. A good initial placement does not guarantee that your site will stay there. We can also continue to monitor the placement of your competitors. Thousands of sites are added to directories and search engines daily, and this valuable service assures that your presence remains competitive.